Introduction of Management Japanese Competitors

Question: Discuss about the Introduction of Management for Japanese Competitors. Answer: 1: As rightly put forward by David and David (2016), perception can be regarded as the process by means of which the individuals can organize and at the same time interpret the overall sensory impressions in a bid to provide meaning to the specific environment. However, the present case on the Great Wall Motors, the behaviour of the individuals is primarily founded on the perception of what the reality actually is and not actually on the reality itself. However, the human mind also integrates, organizes and at the same time classifies information regarding the factors involved in the situation, factors in the perceiver and the factors in the target. As opined by Hatten (2015), perceptions of the consumers regarding the business and at the same time products and services lead to a dramatic effect on the overall purchasing behaviour. This is why; the marketers expend huge money for promoting themselves, honing the customer service, performing different actions that can favourably influ ence the overall perception of target consumers (Robbins and Coulter 2012). As mentioned in the case study on the Great Wall Motors, there is a popular conception regarding the Great Wall Motors that this particular Chinese Cars are essentially manufactured inexpensively as compared to different Korean and at the same time Japanese competitors. For this reasons, the customers can acquire great value by the acquirement of the specific car at a budget price. Again, in bid to provide assurance, the company provides a 3-year warranty as well as warranty on the distance traversed up to 100000 km. However, this perception of the availability of a great product of high value at a reasonable price therefore helps in the process of framing the buying behaviour of the target consumers (Weske 2012). However, the account of the motoring writer reveals the fact that the test drive in the Australian desserts led to the slipping seal of the doors, the dysfunctional cup holder, inoperative parking sensors as well as a number of missing number plate cover. These can be consi dered as the problems that were among many of the different difficulties associated to the products as well as services of Chinese Great Wall Motors. Again, the motoring writer Toby Hagon also mentions that the safety as well as the quality are not the only issues associated to the Chinese motors. In addition to this, the test drive by the Hagon also reveals the fact that the car also struggle in the areas such as the up hills as well as instability of the car. Therefore, the critical analysis of the case study thereby replicates the fact that the products of Great Wall are not so great after all. This is substantiated by diverse facts that disprove the fact mentioned in the statement that declares that perception is reality as whatever we perceive is what we accept as reality and as fact (Jeston and Nelis 2014). Therefore, it can be said that the perception is reality is not the case with Great Wall. The car manufacturer Great Wall Motors also uses different asbestos components in the engine as well as exhaust procedure. However, the Ateco adequately discovered the issue and decided to change different spare parts on all the new motors that were imported from China. Therefore, the review of the car manufactured by the Great Wall Motors also reflects the fact that the perception regarding the availability of superior value products at reasonable products is far from reality. However, the perception of the consumers regarding the products as well as services of the manufacturer also reflects the fact that the perception does not reflect the reality in real fact (Adekola and Sergi 2016). Therefore, the perception of certain consumers regarding the low quality of the cars can be considered accurate. This is so because the accounts of the motor writer after the test drive divulges different disadvantages and issues related to the car. The reviews presented by the writer also represent the bad components used in the engine that leads to different health hazards. Th erefore, it can be hereby ascertained that the perception of some of the consumers regarding the quality and the associated affordability of the customers are largely accurate. Nevertheless, the low quality of the products was worsened by the asbestos situation. This is because the Australians were extremely sensitive that directed towards huge issue posed by the implementation of the asbestos that led to the lethal diseases. The Australian based manufacturer James Hardie accepted the fact and generated a compensation fund for the victim of the asbestos. The false information provided by the Great Wall Motors concerning the safety of the engines and that led to the breach of the Australian law. The shares of that particular company also significantly dropped in the respective Hong Kong Stock Exchange. References Adekola, A. and Sergi, B.S., 2016.Global business management: A cross-cultural perspective. Routledge. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Hatten, T.S., 2015.Small business management: Entrepreneurship and beyond. Nelson Education. Jeston, J. and Nelis, J., 2014.Business process management. Routledge. Robbins, S. and Coulter, M., 2012. Management. Weske, M., 2012. Business process management architectures. InBusiness Process Management(pp. 333-371). Springer Berlin Heidelberg.